Asics – Rajio Taiso

These three short films were created for Asics Europe around the concept of Rajio Taiso–a form of nostalgic Japanese calisthenics exercise usually practiced by large groups such as company workers or students at school. The series depicts three protagonists: a taxi driver, a schoolgirl, and a salaryman, performing taiso while showing off their ASICS GEL-KINETIC™ FLUENT sneakers.

Director: Toshiki Yashiro
DoP: Gianpaolo Lupori
Editor: Shane Lester
Production: Bianco Bianco
Post Production: Lia Film
2025

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