MoMA

In a first, The Museum of Modern Art (MoMA) worked with W+K New York to concept and launch a marketing campaign in late 2024 to promote visiting the museum. The simple and elegant film executions shown here depict art objects from MoMA’s collection, selected around different themes to create compelling short narratives. These films were seen on MoMA’s social channels as well as video screens all over NYC alongside a whole OOH print campaign.

Director & Artist: Marco Rosella
Senior Editor & Artist: Shane Lester
Artists: Deveroe, Leo Lorini
Music Composer: Stefan Benz
‍Agency: Wieden+Kennedy New York
Production: Bonaparte
2024

All Asics – Rajio Taiso AFEELA – Wonderbound MoMA Hermès Ginza NYT – Sneakers PAMxPuma Casa Loewe Adidas Originals Roger Vivier – Stolen Seduction IBM – Watson X i-D x Glenfiddich LV x Yayoi Kusama Ramidus – Tough Nike IWD Red Wing – Then. Now. Forever. Kamuy Symphonia Airbnb – Takigahara Ellesse Heritage Microsoft Hololens Diary of a Shu Girl Major Force Be With You Shiseido – Untame Beauty Miyavi – The Others Gucci – 4 Rooms Kengo Kuma Miyavi – Mission: Impossible

Asics – Rajio Taiso AFEELA – Wonderbound MoMA Hermès Ginza NYT – Sneakers PAMxPuma Casa Loewe Adidas Originals Roger Vivier – Stolen Seduction IBM – Watson X i-D x Glenfiddich LV x Yayoi Kusama Ramidus – Tough Nike IWD Red Wing – Then. Now. Forever. Kamuy Symphonia Airbnb – Takigahara Ellesse Heritage Microsoft Hololens Diary of a Shu Girl Major Force Be With You Shiseido – Untame Beauty Miyavi – The Others Gucci – 4 Rooms Kengo Kuma Miyavi – Mission: Impossible

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