IBM – Watson X

This 30s spot for IBM debuted during the US Open and aims to visualize their AI for enterprise platform Watson X in a transformative and visually engaging way. This spot communicates to global business leaders how Watson X provides them with a bespoke AI solution for objectives such as accelerating customer response times, boosting the speed of HR tasks, and supercharging code generation.

Director: Mario Clement
Editor: Shane Lester
Agency: Ogilvy NY
Production: Bonaparte
VFX: T-VFX
2023

All Asics – Rajio Taiso AFEELA – Wonderbound MoMA Hermès Ginza NYT – Sneakers PAMxPuma Casa Loewe Adidas Originals Roger Vivier – Stolen Seduction IBM – Watson X i-D x Glenfiddich LV x Yayoi Kusama Ramidus – Tough Nike IWD Red Wing – Then. Now. Forever. Kamuy Symphonia Airbnb – Takigahara Ellesse Heritage Microsoft Hololens Diary of a Shu Girl Major Force Be With You Shiseido – Untame Beauty Miyavi – The Others Gucci – 4 Rooms Kengo Kuma Miyavi – Mission: Impossible

Asics – Rajio Taiso AFEELA – Wonderbound MoMA Hermès Ginza NYT – Sneakers PAMxPuma Casa Loewe Adidas Originals Roger Vivier – Stolen Seduction IBM – Watson X i-D x Glenfiddich LV x Yayoi Kusama Ramidus – Tough Nike IWD Red Wing – Then. Now. Forever. Kamuy Symphonia Airbnb – Takigahara Ellesse Heritage Microsoft Hololens Diary of a Shu Girl Major Force Be With You Shiseido – Untame Beauty Miyavi – The Others Gucci – 4 Rooms Kengo Kuma Miyavi – Mission: Impossible

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