This 30s spot for IBM debuted during the US Open and aims to visualize their AI for enterprise platform Watson X in a transformative and visually engaging way. This spot communicates to global business leaders how Watson X provides them with a bespoke AI solution for objectives such as accelerating customer response times, boosting the speed of HR tasks, and supercharging code generation.
Director: Mario Clement
Editor: Shane Lester
Agency: Ogilvy NY
Production: Bonaparte
VFX: T-VFX
2023